Amazon’s Alexa is making it convenient to order generic products — and it poses a huge threat to brands and advertisers

Amazon’s Alexa is making it convenient to order generic products — and it poses a huge threat to brands and advertisers – Business Insider

Business InsiderSome major brands are in danger of being ignored as more people begin shopping using voice assistants like Amazon’s Alexa. A new report from the ad agency Digitas found that 85% of consumers have picked the default product result — rather than asking …Goo-gle gaga: Parenting in the age of Alexa and her ilkWashington […]

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