Start-up Helix wants you to care about your DNA — and it’s enlisting help from marketers

Start-up Helix wants you to care about your DNA — and it’s enlisting help from marketers – CNBC

CNBCA startup called Helix is trying to change that. The company launches this month with more than a dozen genetic tests in categories ranging from health to entertainment. Bay Area-based Helix is a spinout of Illumina, a biotech company that develops DNA … and more …read more Source:: Startup Tech News From Google News

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