Advertisers are upset with Safari’s new anti-tracking features

Advertisers are upset with Safari’s new anti-tracking features – Engadget

EngadgetOne of the lesser talked about announcements from Apple’s WWDC event is that High Sierra’s Safari will have something called “Intelligent Tracking Prevention,” which uses machine learning to identify ad tracking behavior. Specifically, it’ll stop you …Ad industry “deeply concerned” about Safari’s new ad-tracking restrictionsArs TechnicaApple addresses ad industry complaints over Safari tracking prevention featureAppleInsider […]

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